Shapee launch breastfeeding and maternity products with the vision to bring joy, innovation and knowledge through every motherhood journey in September 2016. By December 2017, Shapee has successfully penetrated into 100++ independent and chain baby stores in Malaysia. Shapee seamless nursing bra was awarded by BabyTalk Reader Choices’ Award 2017 for the ‘Best Seamless Nursing Bra’. In the following year, another hero product, Shapee Compression Wrap PLUS was awarded for the ‘Best Postpartum Belt’ by BabyTalk Reader Choices’ Award 2018.